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Starbucks to Burger King: US brands rethink China strategy

Summary by DW.COM
US multinationals are increasingly aiming to derisk from China amid souring trade ties. Complaints about red tape and favoritism mask a harsher truth: China’s market is brutally competitive and local rivals are winning.

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Starbucks to Burger King: US brands rethink China strategy

US multinationals are increasingly aiming to derisk from China amid souring trade ties. Complaints about red tape and favoritism mask a harsher truth: China’s market is brutally competitive and local rivals are winning.

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DW.COM broke the news in on Friday, November 14, 2025.
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